Revitalizing or reimagining the brand for any client can be very challenging work but when rebranding a collegiate conference the efforts are greatly magnified. Where most projects involve managing the opinions of the stakeholders at just one school/client... conference rebranding involves the input from numerous school administrations, athletic departments, student-athletes and the conference itself. It can be a delicate process which is why Conference Carolinas entrusted their rebranding efforts to Rickabaugh Graphics. Our company guided the conference through a very complete evaluation of their current name and logo along with the consideration of potential alternate conference names. It was a very careful and deliberate process that managed all of the moving parts which were at play. And the final results replaced a clearly dated conference brand with one that displays a true sense of pride and prestige for the many institutions and individuals that are part of Conference Carolinas.