There is no more loved a character on the collegiate scene than Brutus Buckeye (at least that is what an Ohio State fan will tell you). When Ohio State requested that we develop a set of mascot marks for the famous “nut” we realized that it was a very important responsibility. We needed to capture the fun, energy and spirit that is Brutus. And with the tremendous sales of Brutus merchandise, apparently Buckeye Nation felt that we did just that. It was so successful that we were asked to extend the brand to include one of collegiate branding’s very first infant brands... “Baby Brutus.”