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When two college campuses consolidate it creates a very demanding rebrand. These projects require navigating twice as many political hurdles since there are often two college administrations, two athletic departments and, most critically, two sets of fans who will lose their beloved nickname and logos. Our firm excels at managing these situations and our branding for the newly formed Purdue Northwest Pride is a perfect example. The new PNW brand was created as a result of the consolidation of the Purdue Calumet Peregrines and the Purdue North Central Panthers. The Rickabaugh Graphics branding process and the resulting new look have unified both communities and includes a full athletic brand, a custom typeface, a brand standards manual, a youth brand and a new mascot costume.


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