The Ohio State University is at the very beginning of creating an expansive Esports program. As a kickoff to that effort, our company was chosen to create the brand image for the Ohio State Esports Combine. The event, which is aimed at testing and researching the abilities of gamers, is the first step in the Ohio State Esports endeavors which will include a number of academic majors, competitive teams and comprehensive research into many aspects of Esports. The primary brand was complemented by a short hand symbol which we designed to represent “Buckeye Digital Nation.”