SPRING ARBOR COUGARS

Image is a powerful tool. For the Spring Arbor Cougars, their previous athletic image was working against them. It looked dated, nondescript and didn’t communicate any clear messages about SAU athletics. Our goal was to develop a brand that was powerful, clear and fresh in a truly dynamic way. In addition to a complete athletic brand, our artists crafted a modern and custom font just for the Spring Arbor Cougars.